Some brands follow trends. RUH ABH listens to something deeper.
Founded by Tiksha Gupta, RUH ABH is rooted in the belief that Indian hand embroidery belongs in everyday wardrobes, not just special occasions. The name itself means "the voice of your soul" and that philosophy runs through every stitch, every fabric choice, and every silhouette they create.
What makes RUH ABH special is the way it bridges worlds. Traditional Indian embroidery techniques meet clean Western cuts, with a quiet nod to Japanese precision in the details. Think French knots on denim, hand stitched panelled jackets, and draped pieces that move effortlessly between cultures and occasions.
Behind every piece is a close knit community of artisans who work side by side, sharing long hours and genuine dedication. This isn't a faceless production line. It's a group of people who care deeply about what they make, and that warmth shows up in the final product. Every garment is produced in limited quantities, so when a piece speaks to you, it's worth listening.
RUH ABH isn't fashion built for speed or disposability. It's fashion built to be felt, worn, and carried forward. Style that respects tradition without being stuck in it, and comfort that never compromises on character.
At NueFind, we're proud to carry RUH ABH as one of the independent labels redefining what thoughtful Indian fashion looks like. Explore the collection and find something that speaks to you.