Behind the Brand

Jul 04, 2026 Brand

House of Mirel: A Quiet Kind of Love

The name Mirel, pronounced mee-ray-l, has Hebrew roots, meaning beloved, or much loved. And that's really the whole point of the brand: everything they make comes from a place of...

Jul 04, 2026 Brand

Kritagya Kriti: Crafted for the Conscious

Some brands sell clothes. Kritagya Kriti sells a way of living a little more gently. Built around ethically sourced, biodegradable materials like linen-viscose blends, the brand makes fashion, lifestyle, and...

Jul 04, 2026 Brand

THE RUGGED SOUL: Built From Nature, Made to Last

Here's a more humanized version, without the dash: Some brands chase trends. This one just... doesn't bother. The Rugged Soul makes small-batch outerwear, mostly jackets, for men and women who'd...

Jul 02, 2026 Brand

SHAVET: The Art of White, Told in Silence

Some brands chase color. Shavet listens to what white has to say. Founded in 2025 by Tanisha Buwaniwala, Shavet takes its name from the Sanskrit word श्वेत — meaning white....

Jul 02, 2026 Brand

RUH-ABH: Where Heritage Meets Modern Style

Some brands follow trends. RUH ABH listens to something deeper. Founded by Tiksha Gupta, RUH ABH is rooted in the belief that Indian hand embroidery belongs in everyday wardrobes, not...