About us

In 2023, we started a clothing brand, initially we did well and everyone who bought a    t- shirt from us complimented what we were doing at our brand. But soon we realised,  the only way to grow as a brand and reach the people who resonated with what we were doing was by either putting out 'viral' content or by spending crazy amounts of money on digital ads. ​

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But to us, Fashion isn't about who makes the most catchy videos or has the deepest pockets. In an attempt to be heard brands often can't keep up with large corporations that engage in unethical practices to win, often overshadowing young, homegrown labels who deserve a chance to be heard. 

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We at NueFind decided to build a platform for up and coming brands to be discovered by people who truly resonate with their vibe. Because Fashion is all about creativity and not content and ads.